Why Expensive Wine Doesn't Always Taste Better Than Cheap Wine

The price of wine and the pleasure it brings are not always directly connected. You might buy an expensive, full-bodied red wine with high acidity and pronounced tannins, but if you are used to soft, fruity wines, it may taste too austere. The opposite is also true: someone who enjoys dry, mineral-driven white wines may not appreciate an expensive, rich Chardonnay aged in oak barrels.

Our perception of wine is influenced by its style, acidity, tannins, sweetness, body and, of course, personal preferences. Price also creates certain expectations. The more expensive the bottle, the more we tend to expect an exceptional experience from it.

That's why good wine is not necessarily the most expensive wine. It is the wine that suits your personal taste, mood and occasion.